We’ve made the shortlist in the Prolific North Creative Awards in the Rebrand: Professional Services category for our work with Connect 2 Cleanrooms!
Now in its third year, the Prolific North Creative Awards celebrate the fantastic brands, projects and campaigns the Northern creative sector delivers.
Our work with Connect 2 Cleanrooms, an established provider of cleanroom solutions for pharmaceutical, biotechnology, and healthcare businesses, involved developing its brand strategy, identity, assets and website, ready for relaunch as a standalone brand.
Our concept focused on breaking away from industry conventions, avoiding the usual industry jargon and approach. However, we needed to strike a balance between a new identity without losing the established heritage of Connect 2 Cleanrooms.
“In a sea of blue, don’t be blue.”
With the healthcare sector oversaturated with the colour blue, we consciously avoided this colour, instead opting for red to support the brand’s new direction and showcase them as a market disruptor.
We paired our new colourway against a minimal, clean and human-centric aesthetic to reflect the environment Connect 2 Cleanrooms creates.
We rolled the brand out across a bespoke website development, giving the Connect 2 Cleanrooms team flexibility to create and edit existing pages, and develop landing pages for future campaigns, and also integrated Hubspot to enhance its business development and track leads.
Early indications show that they are receiving more relevant enquiries and we continue to extend our partnership as we continue to support with design and strategic marketing services.
We’re looking forward to the award ceremony on Thursday 26 June. Fingers crossed we come home with an award.
