CancerCare

We immersed ourselves in the charity and immediately saw a disconnect between the cold, clinical identity and the warmth of the support.

After centre visits and strategic workshops, our aim was to replicate the positive, vibrant community into a more welcoming identity created by staff, volunteers, and clients.

Taking inspiration from art therapy, we tasked the community with drawing ‘emotion marks’ – brush strokes made by individuals to demonstrate their emotions, feelings, and experience of being diagnosed and receiving therapy.

The marks create vibrant and unique patterns that feature across the brand, alongside the people themselves, making CancerCare more distinctive with a personality that reflects the people at the heart of the charity.

The friendlier, more authentic tone runs throughout CancerCare, from important information about treatment, to fun fundraising events.

As part of the brief, we overhauled the CancerCare website using heatmapping data to focus on the three priorities – donations, volunteers, and fundraising. The bespoke website on Craft CMS gives the team functionality to manage the website using a component structure, providing flexibility to create campaign landing pages and information relevant to clients. Functionality includes integrations for email marketing, social media, ecommerce, and the CRM.