Innovate Lancashire

Brand identity & website to promote Lancashire's innovation

Analysis

Brand

Content & Campaigns

Digital

Experience

Innovate Lancashire focuses on driving innovation, research and development, investment, and business growth across the county.

Lancashire County Council commissioned EXP to deliver a new brand identity and website – creating an engaging platform that promotes the county as a destination for innovation and investment.

Industry

Technology

Deliverables

Brand Identity
Brand Refinement
Brand Strategy
Digital Strategy
UX & Customer Journey Design
Website Design
Website Development

Approach

Taking inspiration from Lancashire’s industrial past, we designed a bold identity centred around a confident wordmark, knitted together with a red thread that runs throughout the brand assets as a nod to the county’s manufacturing and textile past, once producing over half of the world’s cotton.

The identity flexibly resizes to the canvases on digital and offline platforms for maximum impact.

The brand promotes the programme as forward-thinking, inclusive, and connected to put Lancashire on the map, appealing to start-ups, scale-ups, academics, local authorities, and investors.

Brand Identity

Inspired by the red rose, the limited colour palette gives a contemporary connection to the county, adapting to Innovate Lancashire’s projects and marketing campaigns.

The thread connects the county, animating across people and places as a nod to Innovate Lancashire’s work behind the scenes.

Website

The bespoke website has been designed as a hub for business and a marketing tool for investors and government.

The responsive design showcases the flexibility of the identity, featuring dynamic threads, scrolling marquees, and subtle animations that bring the brand to life.

Users can browse through projects, events, news, and insights to review case studies, funding opportunities, and success stories.

The flexible content management system enables the Innovate Lancashire team to update content independently and scale as new initiatives launch.

The website is fully optimised for SEO performance, helping the programme attract organic traffic from businesses and investors searching for innovation opportunities in Lancashire.

Outcomes

By combining a strong visual identity with a high-performing website, EXP has equipped Innovate Lancashire with the tools to tell its story, attract investment, and support innovation-led growth across the region.

The identity and website have given a renewed energy and more visibility to the county’s innovation programmes, centralising information and housing their new Dealroom platform to demonstrate investment and deals.