Royal Westmoreland Barbados
Bringing luxury to a world-class estate in Barbados
Royal Westmoreland is a world-class golf, beach and spa estate located on the west coast of Barbados. Established in 1995, the gated resort is home to luxury villas and 5* facilities for holidays and ownership.
Faced with numerous inconsistencies with the estate brand, we were tasked with creating a visual identity for the estate that worked across a huge range of applications from marketing campaigns to an engaging website for the UK and North American markets.
Project Details
Industry
- Hospitality
- Property
Deliverables
- Brand Identity
- Brand Strategy
- Customer Journey
- Digital Strategy
- User Experience Design
- Website Design
- Website Development
Brand
Collaborating with the marketing team, we explored numerous options to create an aspirational identity that truly reflects the exceptional experience and luxury properties on offer.
Taking inspiration from the original shield identity, the brand places the unique location at the centre featuring blue and yellow chevrons, close helm and mantling to tap into the Barbados national flag and coat of arms.
The identity is accompanied by an array of brand assets including patterns and custom icons to promote Royal Westmoreland’s facilities and features, utilised throughout the brand materials and website.
Digital
As an extension to the brand, we developed a bespoke website to create a smoother customer journey, increasing holiday sales and conversion to property ownership.
The resort now has a website that showcases their impressive property portfolio in one of the world’s most incredible locations.
Our website design and development for the resort was awarded Developer Website of the Year at the Americas Property Awards.
Project Information
EXP Team
Darren Dedrie
Tom Grattan
Daniel Wallace
Technical Information
CMS
WordPress
API Integrations
RMS
Salesforce CRM
WordPress REST
Mapbox
Campaign Monitor
Testimonial
“EXP have enabled us to drive forward, modernising our brand image. We look forward to continuing our good working relationship in the future and would highly recommend them to anyone looking to work with a successful agency.”
Jordan Scott
Head of Marketing
