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EXP picks up prestigious university prospectus brief

Cover Image for EXP picks up prestigious university prospectus brief

We’re celebrating a period of rapid growth following a huge project win with a top 15 university.

Having fought off rival agencies to win the brief from Lancaster University, EXP is now in the process of finalising the first phase of its project work, which is due to be unveiled in February 2022.

The project brief required a refresh for the design of Lancaster University’s flagship publications – the undergraduate and postgraduate prospectuses used all over the world.

Having previously worked on brand strategy to promote secondary academies within The Bay Learning Trust, the project win with Lancaster University is set to open doors for the agency to expand further into the higher education sector.

The project for Lancaster University will be seen by prospective students and their influencers all around the UK and overseas, to bring in the very best to the university to study subjects including STEM, business and management, social sciences and creative arts.

The concept for the project was ‘focus’ – an idea to use the University shield to focus on what the university has to offer, and that it is a prestigious, vibrant and diverse place to study. Particular attention will be shown to campus life and what makes Lancaster unique through communicating brand messaging, engaging content and striking imagery. The scope of work also included art direction for hero images of campus, working with photographers Adrian Ray and Sean Conboy.

Tom Grattan, Managing Director at EXP, said: “We are thrilled to take on this project with Lancaster University. It’s such a vibrant University with an established reputation, and we wanted to ensure our work showcased everything it has to offer. The fact that we are also Lancaster-based adds a personal aspect to our work, as it means we can really put our stamp on it, allowing us to promote the amazing city we also call home.

“We have had previous experience working with secondary academies, multi-academy trusts, further education and higher education institutions. Following the campaign with Lancaster University, we’ll be participating in more higher education tenders as they come up.”

Rachel Knowles, Head of Campaigns/Deputy Head of Marketing said: “There was a great connection with EXP from the start. Their pitch hit just right and we were excited to work together to bring their vision to life. As the project developed, we’ve been really impressed by their creativity, attention to detail and project management. We can’t wait to launch the first prospectus in this series, it feels like a positive step forward in our print marketing.”

With strengths in the education sector, EXP also works across a number of different industries, having successfully delivered projects with brands such as CancerCare, City of York Council and The Sovini Group.

Daniel Wallace, Technical Director at EXP added: “The fact that we’re currently a small-sized team means we’re able to offer a personable service to our clients. Many of our projects are strategy led, and our years of collective experience allows us to work with brands on a unique level, ensuring they always get results.”

The win has accelerated plans for the agency’s growth, with the directors soon to be recruiting two roles for a UX designer and graphic designer to join its expanding team.

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