1 min read
Uncertainty in business is to be expected, though not many could have been prepared for the challenges presented by a global pandemic. As we look towards a brighter future, clients are looking to get the show back on the road.
Here are a few practical things to consider, to help your business flourish on the other side:
Marketing and Media Planning
Even if your customers have put their brakes on their spending, ensure you are still front of mind for when they are ready to start again. Update them on your plans and keep in touch through email and social channels.
Digital
If you haven’t done so already now is the time to adapt, refocus or strengthen your digital presence whether that’s redeveloping your website, adding e-commerce functionality, improving your search engine optimisation or investing in search and social media paid advertising.
Data
Effective marketing campaigns require a high-quality database. Spend time cleansing your data and generating opportunities to capture more of it.
Innovation
Now is the time to try something new. Look at your customer journey, listen to their changing needs and innovate. If you have already pivoted, review what you have done; what’s working, what isn’t and evolve.
If you haven’t already, now is the time to start planning, ensuring your marketing and sales are aligned to make the most of the other side.
Please get in touch if you’d like our help with any of the above recommendations.
To get in touch email hello@expconsultancy.com or telephone 01524 388104.
