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The unseen detail within design

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There is often a preconception that creating a brand identity is something quick and easy and something purely aesthetic. As much as designers love to craft things to be as beautiful and appealing to our audience as possible, there is always rationale and reasoning for the way things are constructed.

One of the hardest parts of the job as a designer is educating the client about the design process and that it always involves going through so many reiterations of a design. We understand that it’s difficult to expect somebody to pay for something that will never really be seen by anybody, apart from a table of designers in a studio. The exciting bit, like most things, comes at the end of the process when you can see just how a brand identity will look, how it will be seen within the real world, how people may use it, talk about it and share it.

With our Blackpool FC crest concept, all of the things mentioned above apply. We picked a football crest as a crest has to say so much, to so many people, who have a live or die attitude about something that they love. On the other side, it has to function in the real world. It has to have a commercial aspect to it, from driving sales of shirts and merchandise, tickets, digital media and broadcasting.

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Tom Grattan

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