A new brand and digital platform for serviced apartment consultancy

Brand

·Digital

·Experience

SilverDoor, established in 2000, is one of the world’s largest and most trusted serviced apartment agents. After identifying a need for a consultancy and training offering within the industry, the team requested our help to create a name and visual identity for its new sister company, which would focus on advice and training.

Industry

Technology

Location

London, UK

Deliverables

Brand Identity
Brand Naming
Brand Strategy
Website Design
Website Development

Approach

Developing a new brand can be a daunting task, especially when naming is required.

The client had some specific requirements including a short, easy-to-pronounce name for the European and North American markets, available across social media, and with a .com domain. It also had to complement established brands in the group including SilverDoor and Domus Stay.

Visually, the brand needed to be a contrast to other B2B consultants that have a conservative look and feel.

Brand

After stakeholder engagement and multiple strategy sessions, Ariosi was born from an acronym inspired by the values: Analytical, Results, Intelligence, Open, Smart, Informed.

The core of the brand identity is based on exponential curves to create wings that give the impression of elevation – putting growth at the heart of the business. The brand language of curved, rounded shapes extends to data and infographics to present crucial information in an engaging way, with a colour palette that’s bright and inviting.

GSAIR

The brand is used in both offline and digital marketing, including GSAIR (Global Serviced Apartment Industry Report) – an annual report that provides insight into the sector.

Digital

To drive the business forward, we designed and developed a bespoke website for Ariosi.

In contrast to competitors in the sector – the site pushes the team’s personality with vibrant colour, imagery, and infographics to present information in an engaging way.

Testimonial

“When we first embarked on our working relationship with EXP in early 2022, we had no idea how valuable the partnership would become. Every touch point and part of the process was slick, well planned, considered, methodical, creative and generally good fun. We’ve jumped hurdles together and laughed together and I can’t recommend the EXP team highly enough.

EXP represent the kind of supplier that any business would be lucky to have in their network, and we consider the whole team to be professional partners and even friends.”

Joanna Cross
Chief Operating Officer