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Chandlers Homes CGI 4

Chandlers Homes

A new housing brand for luxury Lakeland properties.

Chandlers Homes is a developer of luxury properties. 

The family-run business tasked us with helping them launch in a hyper-competitive market as they embarked on their first development, Bridgefield, a £13m site on the edge of the Lake District.

We needed to develop a brand and marketing strategy with considerations given to the audience, product offering, market position, affordability and customer journey from acquisition to completion and handover. 

Bridgefield properties are totally unique, built to a luxury specification with locally sourced materials. The location is a short distance from beautiful beaches, stunning walks and mountain routes.

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Chandlers Homes Icons

Chandlers Homes is naturally positioned as a luxury brand thanks to a specification the competition could only dream of. The homes are one of a kind and built to last, with natural materials and unique designs that make the most of the outdoors with incredible entertainment space.

We designed an identity that celebrates Bridgefield’s location with natural textures and colour palette inspired by the Lake District. Soft greens, blues and sand colours reference beaches, mountains and the rolling countryside hills.

The CH capsule logo is inspired by the development’s central green area to encourage community, whilst the mix of serif and sans-serif type references the property designs with a unique blend of tradition and innovation.

The tone of voice is welcoming, warm and relaxed, aimed to give reassurance to buyers as they’re guided to buy their forever home – a welcome contrast to the ultra-corporate competition.

The brand identity is flexibly applied throughout the customer journey, from attraction via social media campaigns, to conversion on the incredibly interactive website and retention with customer handover packs that could double as a coffee table book.

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The website is the key to conversion, epitomising the luxury standard without trying too hard. Sometimes, less is more. The clean design continues the brand's calming qualities with plenty of white space that allows the content to breathe as the user navigates through beautiful visuals.

Interactivity is provided in the form of large image galleries and impressive virtual reality to explore the development from wherever you are.

Layering images and textures gives an editorial quality, whilst subtle animation guides the user to complete actions, whether it’s viewing availability, registering interest or making contact with the sales agent.

Chandlers Homes Social Adverts
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