Lancaster High School

Writing the next chapter for a secondary school with a new name and identity to reflect prestige, tradition, and excellence.

Brand

Lancaster High School is looking forward.

With a dated identity stuck in the past, the school has entered the next chapter with a name change and a new identity to reflect the high standards and academic excellence.

Part of the Bay Learning Trust, the school wanted to align with the others in the Trust, whilst retaining its own character.

Industry

Education

Location

North West, UK

Deliverables

Brand Positioning
Brand Collateral
Brand Identity

Approach

We crafted an identity to balance tradition with modernity. Drawing on the iconic elements, central to the school’s location: Lancaster Castle, the rolling hills of Morecambe Bay and the Lancashire Rose – we built a symbol instantly recognisable as one of Lancaster.

Having worked with the Bay Learning Trust and multiple schools within the trust, we ensured a smooth transition was achieved through a comprehensive rollout across every touchpoint.

Assets

Applied across multiple marketing channels, the name change announcement required a wide range of assets to launch to mark the new academic year. This spanned everything – from uniform and signage in and around the school, to social graphics informing parents. The culmination was Open Evening – the first opportunity for children and parents alike to interact with the brand in a tangible way.

Project Information

EXP Team

Conner Griffin
Tom Grattan

Services

Brand Strategy
Brand Identity
Brand Assets

The three elements that make up the Lancaster High shield: Lancaster Castle, the rolling hills of Morecambe Bay, and the Lancashire Rose – we built a recognisable symbol that reflects the school community.

Close up of the Lancaster High School badge, embroidered

The detail in the shield balances detail and character, with practicality at scale, working for large-scale signage and at a much smaller scale when embroidered across thousands of uniform items.

A schoolchild pours the contents of one test tube into another in a science lab.

The three values of Lancaster High School, presented on a poster: Ambition, Kindness, Service

A child reads in a library, wearing the branded Lancaster High School uniform

A school child runs towards the camera on a rugby pitch

A open evening postcard, handed out to parents and prospective students ahead of the event

A simplified design system was created, ensuring a consistent brand rollout, translating from guidelines into everyday use, including uniforms, signage, and slide decks.