Reflecting innovation and adaptation, the LIFT wordmark contracts and expands across the space to give flexibility as and when it’s needed.
The identity takes a deconstructed Lancashire rose to create symbols and patterns with a Rose, Compass, Momentum, and Northern.
The piercing green punctuates the event, with on-screen graphics, programmes, and assets that make navigating and wayfinding easy for attendees.
Each animated sequence was mapped to ‘activation music’ – the audio grabs the attention and informs the audience to take note. Sound design is a crucial step in fully immersing the attendees.
