Refreshing an iconic British brand as it celebrates 140 years
Manufactured since 1877, Lincrusta is admired across the world as one of the most unique wallcoverings. The product is manufactured in Britain using hand foiled drums to produce deep emboss patterns with exquisite details and can be found in iconic buildings such as The White House.
To celebrate the 140th anniversary, Lincrusta launched three new patterns inspired by organic botanical trends and art deco themes. Using the existing brand identity, we designed a range of print and digital materials with image retouching to assist with the launch.
Industry
- Manufacturing
Location
UKDeliverables
- Brand Identity
- Brand Strategy
- Campaign
- User Experience Design
- Website Design
Brand
To promote the new patterns at Decorex and Clerkenwell Design Week, we developed a staple sales brochure with an image-led design to showcase the exciting new range.
This was complemented with diaries, invitations, and custom bags to celebrate the opening of a new showroom at Design Centre Chelsea Harbour.
Digital
Our website concept for Lincrusta is inspired by magazine and editorial styling, celebrating the unique patterns with large imagery of raw and painted product. Lines form a background pattern to replicate the process of application, acting as a grid for aligning content such as blog posts.
Project Info
EXP Team
Darren Dedrie
Tom Grattan
Daniel Wallace
Services
Brand Identity
Brand Strategy
Brand Assets
Campaign
User Experience Design
Website Design
More work
Got a project in mind? Let’s talk.
Got a project in mind? Let’s talk.
Got a brand or digital project in mind? We’d love to chat about how we can help you.
Tom Grattan