Bringing luxury to a world-class estate in Barbados

Brand

·Digital

·Experience

Cover Image for Royal Westmoreland Barbados

Royal Westmoreland is a world-class golf, beach and spa estate located on the west coast of Barbados. Established in 1995, the gated resort is home to luxury villas and 5* facilities for holidays and ownership.

Faced with numerous inconsistencies with the estate brand, we were tasked with creating a visual identity for the estate that worked across a huge range of applications from marketing campaigns to an engaging website for the UK and North American markets.

Industry

Hospitality
Property

Deliverables

Brand Identity
Brand Strategy
Customer Journey
Digital Strategy
User Experience Design
Website Design
Website Development

Brand

Collaborating with the marketing team, we explored numerous options to create an aspirational identity that truly reflects the exceptional experience and luxury properties on offer.

Taking inspiration from the original shield identity, the brand places the unique location at the centre featuring blue and yellow chevrons, close helm and mantling to tap into the Barbados national flag and coat of arms.

The identity is accompanied by an array of brand assets including patterns and custom icons to promote Royal Westmoreland’s facilities and features, utilised throughout the brand materials and website.

Digital

As an extension to the brand, we developed a bespoke website to create a smoother customer journey, increasing holiday sales and conversion to property ownership.

The resort now has a website that showcases their impressive property portfolio in one of the world’s most incredible locations.

Our website design and development for the resort was awarded Developer Website of the Year at the Americas Property Awards.

Testimonial

“EXP have enabled us to drive forward, modernising our brand image. We look forward to continuing our good working relationship in the future and would highly recommend them to anyone looking to work with a successful agency.”

Jordan Scott
Head of Marketing